Wednesday, May 20, 2015

Arcteryx 16m x 20m: ISPO Munich

Check out this aggressive and boldly styled exhibit for the outwear legend Arc'Teryx. 

This exhibit environment was boldly defined by a monolithic "mountain" exterior with a colorful and inviting interior. Simple product displays were created to make the product the hero, while complementing the angular architectural cues. 

A sense of unity between man and nature was promoted by large lifestyle and environment imagery along the interior of the space.

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