Tuesday, February 17, 2015

Wolverine - 30' x 40' Corner Peninsula: Outdoor Retailer

Core Design was tasked with creating a new exhibit for Wolverine Footwear. With grit in our teeth and dirt under our finger nails, we created a rugged industrial look for Wolverine that fit right in at the Outdoor Retailer show. 

This design is a 30' x 40' Corner Peninsula with a double deck and exhibitors on two sides. The space needed to incorporate for four sales stations, while displaying almost 500 shoes and apparel in each, a conference room, storage, reception, multiple feature displays and a kick-ass presence that spoke to the personality and heritage of Wolverine.

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Starwood Hotels 50' x 70' Exhbit Design Concept

The Core Design Team were invited to create a concept that represented the many facets of the Starwood Hotel & Resorts brand. The concept built on the idea of creating angular sculptural elements within the space to represent the facets of their brands and the inter-connectivity of their hospitality group. 

This 50' x 70' Island exhibit with a double deck needed to strike a balance between the overarching Starwood branding and while individually showcasing the persona of their 9 unique brands. 

This design not only presented their brands dynamically on the show floor but also provided a functional environment that would accommodate up to 6 large private conference rooms and hospitality areas. The solution was a dynamic attendee experience that was uniquely Starwood. 

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Luxottica Eyewear 80' x 90' Island Exhibit


Chances are if you wear glasses, you may wearing glasses produced by Luxottica. This unique parent company licenses many of the brands we know and use every day and applies them to eye wear. 

When Luxottica was looking for a fresh new booth design to showcase their large brand portfolio, Core Design created this eye catching design that reinforces Luxottica's dominance in the eye wear industry. 

An over-arching brand environment off the main aisle provided a focal starting point for attendees to enter and explore. This open space backed up to specific brand "showroom" environments for some of their larger product lines. Beyond these showrooms was an expansive sales area with hospitality and semi-private sales rooms.

For more design project examples like this one, visit us at http://www.coredesigngroup.net/