Friday, August 22, 2014

Design Evolution - 2K's "Goliath" showstopper at e3 2014

The Core Design team had the opportunity to work on the 2K Exhibit at e3 2014, and the project turned into a "Goliath" project...quite literally.

One of the main features of the space centered around a 20' High model of Goliath; one the main characters of new game "Evolve".

The Core Design team dove in to the design process for the 2K exhibit, with specific direction to make this space shine like no other 2K space before, yet strike a balance between corporate and product branding on the show floor. Audio/visual technology, lighting and a flare for the dramatic were key elements on the attendee side, while and upscale VIP experience was a must on the back side.

Here is a look brief look at our creative process showing how our concept "evolved"Multiple white study models eventually became the stunningly lit booth seen in the photos of the final design seen below. 

Designed by Core Design Group in partnership with FG|PG.

For more design project examples like this one, visit us at


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