design+tip: #48: "Define the Problem, but not the Solution"
"Define
the Problem, but not the Solution"
Outline
the criteria and the objectives, but be careful not to define the “solution”
before your design team has had a chance to do what they do best. Let them digest and
explore new ideas before you narrow the possibilities. Keep in mind, you can
always pull back later.
Labels: core design group, Custom Exhibit, design tip, Exhibit Design Tip, Exhibit Designer, Freelance Design, Trade Show Design, Tradeshow Booth
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