Tuesday, August 28, 2012

Project Spotlight: Keurig 30x30 Island Exhibit

Design concept for the Keurig new line of k-cup system. This 30' x 30' Island Exhibit is branded with their black and gold branding.

For more design project examples like this one, visit us athttp://www.coredesigngroup.net/

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Design Tip: #47: "The Devil is in the Details…"

…but not in the concept. As a designer you must find a balance between being aware of the details, while not being burdened by them. During the conceptual phase, think big picture, overall message and traffic flow. In the end, if the “concept” sucks, no one will care if you know what drawer pulls you are using.

For more design project and design process examples, visit us at http://www.coredesigngroup.net/

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Project Spotlight: Nissan Autoshow Booth

Nissan exhibit concept for a 108' x 112' Island Exhibit for multiple Auto Shows in Canada.

For more design project examples like this one, visit us at http://www.coredesigngroup.net/

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Project Spotlight: Haier CES Booth

Link Missing.

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Project Spotlight:Seattle Genetics

Seattle Genetics concept for a 108' x 112' Island Exhibit for multiple Auto Shows in Canada.

For more design project examples like this one, visit us at http://www.coredesigngroup.net/

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"Are your designers an Asset or a Liability?"

So you have yourself a design department? Designers. Check. Computers. Check. Software, big computer screens. Check. Check. Maybe even a sample room, and a small library of design books and magazines. Check. Check. Check.

In addition to hiring a talented team, the last piece of the puzzle may be as simple as how your company views design. Are your designers considered an Asset or a Liability? Their success may boil down to if they are viewed as a necessary evil or a vital component to the success of your business.

Over the years, we have had the opportunity to work with many different companies, and witness how they view and manage their design team. From our experience, the most successful companies not only value design but they depend on them. Here are a few key traits of their approach to design:

Location, Location, Location: Where is the design department located? This is a huge indicator of companies that value design. Great companies that value design, give their design team the space to work and in an environment that encourages creativity. Designers don’t have to be front and center, or work in a fancy space, but “creative” companies who understand their design team don’t hide them in the back of the office, with no windows. Try asking someone to have creative vision, when they have no view of the outside world.

Organization: Project information is organized from the initial project download and design brief to communication through to the final presentation. This is another huge factor in keeping the project focused, on track...and on budget. Next to talent, this is one of the most important aspects to consistent design success.

Collaboration: Communication and interaction through-out the design process, between design, sales and estimating. The design process is explored and input given at each phase to ensure success.

Process: Design is given the opportunity to follow a process, from initial research, ideation, to roughs and through estimating and color finals. There is no "Easy" button when it comes to design but a process helps.

Trust: From start to finish, design is “trusted” with all design related decisions, deliverables and time frames. Likewise, the in-house and freelance partners are trusted with all project related information without question.

Scalability: Most successful companies combine a balance of in-house design and a freelance design talent. This provides them with the ability to handle spikes in activity without the long term burden and overhead from a larger design team.

Respect: It’s not just a song. Companies that value design and get the most from their design teams respect the experience, talent and training of their design team. They are valued team members.

Your design team is a function of your ability to pursue new and existing business. It is not the only one, but it is an important cog in the wheel. Whether you view your design team as an asset or a liability, may have more to do with how you view and manage your design department and less to do with their creative solutions.

by Dave Linderman

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Project Spotlight: EVS NAB 2012

EVS exhibit concept for NAB 2012. These images are a great example of B&W rendering for visualizing design concept.

For more design process examples like this one, visit us at http://www.coredesigngroup.net/

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Take Me out to the Ball Game

Core celebrates its 11th Anniversary with the Core family with a night at the ballpark. Go Cougars!

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Project Spotlight: International Car Wash Association

This stunning 27' x 63' Entry booth uses "water" like Gobo lighting effects to give a car wash themed feel to welcome visitors to Car Care World Expo 2012.

To see more great designs visit us at http://www.coredesigngroup.net/

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