Tuesday, January 19, 2010

Project Spotlight: Body Glove Kiosk

This is a case study of a kiosk design we created for the Body Glove project. These images showcase a series of concepts we developed for the project prior to going to fabrication on the last concept shown below.
For more design examples like this one, please visit us at: http://www.coredesigngroup.net/

Project Spotlight: Genomic Health

This is a case study of a design we created for the Genomic Health 40' x 40' Island Exhibit. This brief case study showcases the steps from concept sketch, color rough perspectives, and final color renderings.

For more information, visit our process section at http://www.coredesigngroup.net/

Project Spotlight: Atari e3 Exhibt

This was a concept we developed for Atari based on their e3 100' x 100' Island Exhibit. The following views showcase some of the details developed for their new presence on show floor.

For more design project examples like this one, visit us at http://www.coredesigngroup.net/

Wednesday, January 6, 2010

Design Tip#39: "Help us, Help you"

Consider researching and organizing any show regulations or event criteria up front and deliver them to your designer along with your design brief.

Any designer worth their salt can research this information themselves, but it is a step that can be easily delegated to a team member who might have access to information that your designer does not, or who may not be charging you by the hour.

Ultimately, this step will help reduce design costs and ensure the project is on track from the very beginning.

Going on a Green diet

Like someone trying to lose weight on a diet of beer and pizza, has going Green taken an unrealistic turn within our industry?

Part of our responsibility as designers is researching, exploring, suggesting and selecting materials that our designs will be built with. Green, Recycled or Renewable materials are no exception and we continue to see clients requesting the use of earth-friendly solutions.

All things being equal, I believe that most people would chose a Green product if given the chance. Unfortunately, going Green is not always that simple when the decision to go Green usually comes at a price. Even when the cost difference is a matter of convenience, Green solutions are rarely equal to non-green alternatives.

The reality is that our choices are driven by our clients and their bottom-line, not the moral ambitions of the idealistic few. As a result, the Green movement has found itself at a fork in the road as a willingness to remain committed to "Going Green" has passed even if the fundamental idea has not.

All may not be lost if the landscape of Green solutions adapts like everything else. The future of Green solutions must include more creative considerations along with an intelligent reduction of architecture, overblown product displays, unnecessary signage and project footprints. This can all be achieved while implementing solutions that generate a return on investment for our clients and balance the impact on fabrication, shipping and installation costs.

While the "Future of Green" may not be as easy as specifying the latest material to be signed, sealed, stamped, tested or approved as Green, it might be as simple as being a little more...creative.

While the repercussions of our choices are rarely equal, we need to dig deeper creatively and plan a little further ahead. Because, whether you are "Going Green" or trying to lose a few pounds you can't have your cake and eat it too.

Sunday, January 3, 2010

Design Tip #38: “A penny saved is a penny earned”

As cheesy as the old saying may be, it rings true with your design fees. If you organize your project criteria up front and in writing, you will reduce design design costs by streamlining the design process from the start.

As an added bonus, it will probably result in a more successful design solution!

Turning the Corner

(Originally posted in Fall 2009 Newsletter)

As a freelance design firm, Core Design has a unique vantage point within our industry. As a result, we are frequently asked what trends we are seeing?

The opinions and feelings about the current economic climate flow differently depending on the source, but there is no denying that the overall tone has improved dramatically in recent months.

Where is my data? I have none to offer here, other than a summary of subtleties such as an increase in project size, scope, budgets and optimism.

Overall, the trend is Smarter. Think Smarter. Design Smarter. Be Smarter.

We are all being asked to do more with less. This is a logical reaction to the current economic environment, because if we don't adapt we face being left behind.

As we turn the corner, we here at Core Design Group will continue to create, develop, and design smarter solutions with a little more optimism and confidence than the day before.

Happy New Year

As all of us at Core Design Group welcome in a New Year, we look forward to an exciting and prosperous year in design. Cheers!